Shaping Entertainment with Responsibility and Innovation

About Us
At Vekre Chief & Kings LLC, we are the driving force behind innovative lottery and entertainment products in Australia.

Who We Are
With a focus on transparency, responsible play, and forward-thinking strategies, we aim to create products that bring safe enjoyment to millions across Australia.
Our dedication to ethical practices and customer satisfaction has positioned us as a trusted name in the entertainment industry for over a decade.
Learn More About Our JourneyVision, Mission & Core Values
Vision
To become Australia's most respected entertainment company, promoting fun through fairness and responsibility.
Mission
To build and manage lottery and gaming experiences that inspire confidence, trust, and value.
Core Values
Integrity
We act with transparency and honesty in all our operations.
Innovation
We always look for better, smarter ways to enhance experiences.
Responsibility
We put player wellbeing first in everything we do.
Excellence
We never compromise on quality in our products and services.
Partnership
We believe in growing together with our stakeholders.
Vision & Values
Shaping Australia's entertainment landscape with responsibility, innovation, and integrity.
Australia's Most Respected Entertainment Company
To become Australia's most respected entertainment company, promoting fun through fairness and responsibility.
What Sets Us Apart
- ✓ Player-centric approach to all products
- ✓ Transparent operations and communications
- ✓ Continuous innovation in entertainment
Building Trusted Gaming Experiences
To build and manage lottery and gaming experiences that inspire confidence, trust, and value.
Our Commitment
- ✓ Industry-leading responsible gaming practices
- ✓ Exceptional customer experience at every touchpoint
- ✓ Continuous improvement through player feedback
Our Core Values
These principles guide everything we do at Vekre Chief & Kings LLC.
Integrity
We act with transparency and honesty in all our operations and communications.
Innovation
We always look for better, smarter ways to enhance our products and services.
Responsibility
We put player wellbeing first in every decision we make, every day.
Excellence
We never compromise on quality in our products, services, and customer care.
Partnership
We believe in growing together with our stakeholders, partners, and community.
Join Our Vision for Responsible Entertainment
Partner with us in our commitment to create trusted entertainment experiences that put players first.
Get in TouchPartnerships
We collaborate with regulatory bodies, technology partners, and responsible gaming experts to deliver trustworthy products.

Growing Together
We believe that successful partnerships create better experiences for players and stronger contributions to communities.
Regulatory Partners
We work closely with government bodies and regulatory authorities to ensure our operations meet the highest standards of compliance and transparency.
- • Australian Gaming Commission
- • State Lottery Regulators
- • Australian Financial Security Authority
Technology Partners
We partner with leading technology providers to deliver secure, innovative, and seamless experiences across all our platforms.
- • Payment Security Providers
- • Random Number Generation Experts
- • Digital Experience Platforms
Responsible Gaming Partners
We collaborate with responsible gaming organizations to implement best practices and provide support resources for our players.
- • Gambler's Help
- • BeGambleAware.org
- • GPWA (Gambling Portal Webmasters Association)

Our Partnership Approach
At Vekre Chief & Kings LLC, partnerships are more than business relationships – they're foundations for mutual growth and industry advancement.
Long-term Commitment
We focus on building lasting relationships that evolve with changing industry needs.
Transparent Communication
We maintain open dialogue and regular reporting with all our partners.
Shared Value Creation
We design partnerships where both parties and end-users benefit.
Responsible Gaming
We are deeply committed to building a safe and responsible gaming environment across all our brands.

Our Commitment
Our goal is to ensure that lottery and gaming remain fun, exciting, and never become a financial burden for our players.
We prioritize player wellbeing through every aspect of our business operations and product design.
Our Responsible Gaming Principles
24/7 Support
Help is always available. If you or someone you know is facing challenges related to gambling, contact the National Gambling Helpline for free, confidential support.
Call 1800 858 858Stay Informed & In Control
Visit Gamble Aware for expert advice, self-assessment tools, and helpful resources to guide you in building healthy gaming habits.
Visit Gamble AwareSelf-Exclusion Options
Need a break? Use BetStop to self-exclude from all licensed online lottery and gambling platforms in Australia.
Visit BetStopOur Responsible Gaming Partners

Gambler's Help
Providing free and confidential support for anyone affected by gambling.
Visit Website
BeGambleAware.org
Promoting responsible gambling with advice, support and information.
Visit WebsitePlay Management Tools
- Deposit Limits
- Session Time Reminders
- Self-Assessment Checks
- Reality Checks & Spending Summaries
Protection Measures
- Strict Age Verification
- Temporary & Permanent Self-Exclusion
- Behavioral Analytics & Intervention
- Mandatory Cool-Down Periods
Careers
Join our passionate team in shaping the future of digital entertainment.

Grow With Us
At Vekre Chief & Kings LLC, we're building the future of responsible entertainment in Australia, and we're looking for talented individuals to join our journey.
Our team members enjoy a dynamic workplace culture, opportunities for professional development, and the chance to make a meaningful impact in the entertainment industry.
Why Work With Us
Growth & Development
We invest in your professional growth with dedicated learning budgets, mentorship programs, and clear career progression paths.
Competitive Compensation
Enjoy attractive salary packages, performance bonuses, and comprehensive health and wellness benefits.
Work-Life Balance
Flexible working arrangements, generous leave policies, and regular team-building activities to keep you energized.